Kate Thompson – Medium

Kate Thompson

Marketing strategy: play the long game

If you look past the joy that comes with instant gratification, there is real value in a long-term marketing strategy.

May 6, 2021

Marketing strategy: play the long game

May 6, 2021

Essential marketing metrics: the road to success

Everything you need to monitor, analyse and optimise your content operation

Jan 19, 2021

Essential marketing metrics: the road to success

Jan 19, 2021

Published in
The Startup

Stop talking about yourself: Use owned media to help people do something

Many, many brands have sent “We’re here for you during this time” and “Since we’ve been part of the community…” emails during the COVID-19…

May 4, 2020

Speech bubble on colourful background.

May 4, 2020

Content marketing research: why, what and how

The best content marketing strategies are informed by data, customer insights and industry knowledge — but finding that research can be…

Apr 14, 2020

Content marketing research: why, what and how

Apr 14, 2020

Published in
The Startup

Content marketing strategies to consider in 2020

Before you get back into content planning mode, consider these four content marketing concepts. We believe they will define the year ahead.

Jan 13, 2020

Content marketing strategies to consider in 2020

Jan 13, 2020

How to use cognitive biases to create more effective content

By the end of this article you might be left wondering why consumer behaviour is not a full-blown marketing major (yet).

Dec 11, 2019

How to use cognitive biases to create more effective content

Dec 11, 2019

Content marketing measurement: connecting content to business outcomes

Learn how to talk the talk with executives and change the content narrative.

Sep 6, 2019

Content marketing measurement: connecting content to business outcomes

Sep 6, 2019

Content marketing tools you need to know

Managing your content marketing operation is a whole lot easier with the right technology.

Apr 10, 2019

Content marketing tools you need to know

Apr 10, 2019

Five things that will boost your content marketing in 2019

As you lean into next year there are a few tactics to keep top of mind.

Dec 7, 2018

Five things that will boost your content marketing in 2019

Dec 7, 2018

A perspective from Content Marketing World 2018

The difference between good and great content comes down to you.

Oct 7, 2018

A perspective from Content Marketing World 2018

Oct 7, 2018

Kate Thompson

Kate Thompson

Philomath and strategist fascinated by the intersect of psychology, technology and media. Strategy Director @HGMediaAU.

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