Kate ThompsonMarketing strategy: play the long gameIf you look past the joy that comes with instant gratification, there is real value in a long-term marketing strategy.6 min read·May 6, 2021----
Kate ThompsonEssential marketing metrics: the road to successEverything you need to monitor, analyse and optimise your content operation5 min read·Jan 19, 2021----
Kate ThompsoninThe StartupStop talking about yourself: Use owned media to help people do somethingMany, many brands have sent “We’re here for you during this time” and “Since we’ve been part of the community…” emails during the COVID-19…5 min read·May 4, 2020----
Kate ThompsonContent marketing research: why, what and howThe best content marketing strategies are informed by data, customer insights and industry knowledge — but finding that research can be…6 min read·Apr 14, 2020----
Kate ThompsoninThe StartupContent marketing strategies to consider in 2020Before you get back into content planning mode, consider these four content marketing concepts. We believe they will define the year ahead.8 min read·Jan 13, 2020--3--3
Kate ThompsonHow to use cognitive biases to create more effective contentBy the end of this article you might be left wondering why consumer behaviour is not a full-blown marketing major (yet).6 min read·Dec 11, 2019----
Kate ThompsonContent marketing measurement: connecting content to business outcomesLearn how to talk the talk with executives and change the content narrative.5 min read·Sep 6, 2019--1--1
Kate ThompsonContent marketing tools you need to knowManaging your content marketing operation is a whole lot easier with the right technology.6 min read·Apr 10, 2019----
Kate ThompsonFive things that will boost your content marketing in 2019As you lean into next year there are a few tactics to keep top of mind.5 min read·Dec 7, 2018----
Kate ThompsonA perspective from Content Marketing World 2018The difference between good and great content comes down to you.8 min read·Oct 7, 2018----
